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Think East! A light show in Futian, the business heart of the 14 Mio. metropolis Shenzhen, the richest and most futuristic place in China, Silicon Valley of the East, where the iPhone is being produced.

Why not go there?

Brand outperformance

Right at the forefront with Logibrand

 

The safe choice for your brand success

We want your sales and profits to skyrocket! That your marketing funds are used as efficiently as possible. That your brands develop up to their full potential once you see brand management and research as strategic functions and use the power of numbers.

 

Because hard statistics in combination with first-class brand management and modern brain research are an unbeatable combination.

We offer this because you seek security in decisions that are often made emotionally. Because it enables quick decisions supported by everyone in the organization. So that Brand Management is finally assigned its rightful place at the top of the organization.

 

About us

Logibrand is the pioneer of empirically optimized Brand positioning with expertise in brand management & digital analytics, strategic know-how, extensive corporate and project experience

Dr. Christine Wichert

 

Managing Partner

at Logibrand

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Dr. Ariane Kristof

 

Partner & employer
brand expert 
at Logibrand 

  • LinkedIn - Schwarzer Kreis
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Hans-Michael Hauser

 

Partner

Machine Learning/

KI Logibrand

  • LinkedIn - Schwarzer Kreis
Viola Marguerre

 

Partner
Communication &
PR Logibrand

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Thomas Böhme

 

Partner

Strategy & Operations

Logibrand

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  • Xing_schwarz
Dorothea Maier

 

Partner HR

Logibrand

  • LinkedIn - Schwarzer Kreis
 
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Marketing without data is like driving with your eyes closed

Dan Zarella

Awards

We´re passionate about making you successful in terms of sales and profit growth. In addition to hard monetary values, we are also enthusiastic about our customers' prizes, which Logibrand has laid the foundation for.

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Bester
Arbeitgeber

Stern / Statista 2020

DLR​
German
Brand Award

2020

Heilo​
Superbrand
 

2014/15 & 2016/17

Metabo​
Beste Bank
Gesamtsieger

2008 & 2019

Comdirect​
Goldene
Bild der Frau

2014

Dr. C. Wichert für

Wahlverwandt-schaften​ e.V.
 
 

Case studies

Read our success stories, find out how we proceeded and what results this can lead to. Also for you?

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Metabo

 

Brand research & positioning, brand strategy & goals 

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Comdirect Bank

 

Brand research & positioning, broad implementation

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Putzmeister / Sany

 

Multi brand strategy, positioning definition & delineation

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MAM Baby

 

Int´l brand research, positioning

and briefing

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DLR – Dt. Zentrum
für Luft- & Raumfahrt

 

Employer brand

research and

positioning

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Dentsply Sirona /
Primescan

 

Brand and price

positioning, new product optimization

Medical
technology client

 

Microtargeting/ personalization with
artificial intelligence

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Testo
SE & Co. KGaA

 

International Brand positioning with local degrees of freedom

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In God we trust, all others bring data.

W. Edwards Deming

References

Would you like to know what it´s like to work with Logibrand?

We´ll be happy to familiarize you with specific contacts of top brands we have consulted or are currently consulting.

 

Here is a selection:

 
 

Testimonials

Customer satisfaction is our duty, customer enthusiasm by exceeding your expectations is our goal!

Read for yourself how customers describe working with Logibrand.

Dentsply Sirona
Birgit Möller

zur Projektzeit Director Product Management

Frau Dr. Wichert hat bei all unseren Aufträgen hervorragende Arbeit geleistet. Sie arbeitet sich sehr tief und zuverlässig in komplexe Zusammenhänge ein, ist schnell und akkurat in der Umsetzung. Die Art und Weise der Präsentation der Ergebnisse erfolgt immer extrem professionell. Die Ergebnisse sind praxisnah formuliert und umsetzbar und bewährten sich häufig im Unternehmensalltag. Wir würden und werden Sie immer wieder gerne beauftragen.

SLV
Eric Lachambre

SEO

We received highly capable and focused advice, inspiring and challenging us to become our best. The process was well-structured, insightful and efficient. We quickly agreed on the result which allowed us to re-focus our sales and marketing activities. At all times we felt in safe hands with Dr. Wichert and I would absolutely recommend using Logibrand

Hailo
Daniela Grumbach

Director Marketing

Home & Business

2018 entschied Hailo sich für die Zusammenarbeit mit Logibrand. Das Ziel war eine multikausale Marktforschung mit dem Ergebnis einer empirisch fundierten Markenpositionierung. Dies ist uns mit Frau Dr. Wichert zu 100% gelungen. Die Arbeitsweise von Logibrand ist sehr analytisch, gepaart mit hoher persönlicher Empathie. Selbst die wenigen internen Kritiker konnten wir mitnehmen und begeistern. Besten Dank für die tolle Zusammenarbeit und dem strategisch, hochwirksamen Markenergebnis.

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Executive Brand Study Trip to Shenzhen

Symbol of China's rapid rise, extensive digitalization, magnet for talent, Silicon Valley of the East, home of the most valuable Chinese brands such as Tencent (WeChat), Huawei or DJI.

And you in the middle of it all?

 

Contact

Do you have a question? Would you like to test Logibrand without obligation?

Then please contact us right away. We look forward to hearing from you!

email: info@logibrand.com

phone: +41-71-7401173

Mobil/WhatsApp: +41-79-8158180

Skype: cwichert

WeChat: Christine Wichert

Thank you very much for your message.

We will get back to you as soon as possible.