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Executive Brand Study Trip to Shenzhen

Fall 2022*

LOOK EAST! Get excited about the future


Chinese investors have bought numerous great German companies, especially hidden champions such as Putzmeister, Kuka, Osram, Still or have made significant purchases, e.g. from Daimler. Already some of the most valuable brands originate from China - e.g. Alibaba, Huawei or Tencent (known thru WeChat).   

Shenzhen is home to these brands and the epitome of breathtaking growth and the "Silicon Valley of the East". Within the last 40 years the city has grown from 59,000 inhabitants to 14 million - no wonder that one generation lasts 5 years here instead of 20-25 with us Europeans. Experience the cashless society firsthand, the far-reaching digitalization in everyday life with perfected logistics, automatic face recognition, high-speed trains, the silence of electric mobility, etc.

*Date depends on travel conditions due to Covid-19)  

The exciting 7-day program includes
  • Company visits: e.g. Tencent, Huawei, DJI (drone world market leader)

  • China Hi-Tech fair (November 11-15 in 2020)

  • German-Chinese marketing relevant cultural differences in an expert workshop

  • Experience the cashless society with AliPay/ WeChatPay

  • Take the high-speed train to Guangzhou and experience the silence of electromobility

  • Store checks with ultra-fine segmentation

  • Visit of various flagship stores of Chinese brands: Huawei, DJI

  • Specials: Apps to have (e.g. translation), IT life with censorship

  • Huaqiangbei - largest electronics market in the world with shopping facilities

  • Leisure/evening program with Mobike architecture tour, Futian Lightshow, Talent park jog, KK100 Skyscraper Bar on the 100th floor

  • (Alibaba) Singles Day shopping frenzy with massive discounts, November 11

  • Free day, e.g. to climb Wuton Mountain, relax at Dameisha Beach, visit Dafen Oilpainting Village

  • Accommodation in the Fraser Suites in Futian, Shenzhen

PRICE: 5.900 €

Included: Organization of the entire program including high-tech fair, dinner and program, trip to Guangzhou.

Excluded: Flights, hotel and visa, Hotel Fraser Suites can be booked at a reduced rate through Logibrand



Book now and secure a place
Date: autumn 2020/2021*   

(Number limited / *depending on travel conditions due to Covid-19)

Thank you very much for your reservation.

We will get back to you.

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