TEAM | Logibrand | High Performance Branding & Brand Positioning

Lecturer for strategic brand management at University of Applied sciences, Lucerne, CH
Senior Vice President Brand Management at Hilti in Schaan, FL
Vice President Brand & Image at Airbus in Toulouse, F
General Manager Market and Trend Research at BMW Group in Munich, D
Associate, Consultant, Project leader at The Boston Consulting Group in Munich, D and Seoul, Korea
Ph.D in Econometrics (Statistics for economists for) in Frankfurt, D
M.B.A. at the University of Wisconsin, USA
Author of the reference books "Logic of the brand" and "Success secrets of the marketing manager" as well as about 30 technical articles on the topic of brand management. BrainGuide expert

Christine Wichert

Global Vice President HR, Gelita AG
Senior Director Human Resources, Infineon Technologies
Vice President Human Resources Development & Engineering, Tetra Pak Packaging Solutions AB
Director of Human Resources Europe at Booz Allen Hamilton in London
Vice President Human Resources at SCA (Svenska Cellulosa Aktiebolaget) in Munich
Top management consultant at The Boston Consulting Group in Munich
Ph.D. in Empirical Economic and Social Research at the University of Freiburg
Studied economics and comparative literature at the Universities of Colgate (USA), Graz (A), Freiburg and Clark (USA)
HR-Management – Radiant Employer Brand

Ariane Kristof

Member of the Board of Directors of two listed Swiss mechanical engineering companies (Mikron AG and Meyer Burger Technologies AG) with the goal of bringing in digital competence
Co-founder and Chairman of LoyaltyCoin AG in the field of blockchain
Founder and Managing Director ML Insights AG with a focus on Machine Learning
Consultant and partner at The Boston Consulting Group (BCG) in Munich and, incl. temporary head of technology practice in the German-speaking region; Head of Industrial Goods Practice in Switzerland, Responsibility for Digital Transformation of Industrial Companies
Ingenieur Ecole Centrale Paris
M.B.A. J.L. Kellogg Graduate school of Management
Diploma in Physicist and Diploma in Mathematics, University of Stuttgart

Hans-Michael Hauser

Managing Director Cognovia GmbH, focus on brands, marketing and communication projects
Principal at BBDO Consulting (focus on brand architecture, positioning and marketing mix optimization)
Senior Manager at Accenture (Corporate Strategy, Marketing and Sales)
Senior Consultant at Roland Berger / DGM (Management Consulting for Medium-Sized Companies)
Business studies at the University of Lüneburg with a focus on marketing and finance (Top 3%)
Training as a bank clerk at Deutsche Bank (Top 3%)

Thomas Böhme

Viola Marguerre

HR Interim Management/HR Outsourcing with Onsight GmbH
Several years of experience as a course instructor at cm-p AG and ProArbeit Zug
Head of HR at Danzer (international player in the wood industry)
HR Business Partner at Klinikum Konstanz and Danzer
Personality analyses: MBTI licensing, partner profiling values, STAB certification
Studied administrative sciences at the University of Konstanz with a focus on labor policy and management

Dorothea Maier

Founder of Markenlexikon.com, professor for brand management, brand expert and conference moderator, author of numerous professional articles and multiple jury member

Karste Kilian

Digitization and marketing expert with extensive experience of strong brands, including Johnson & Johnson, BBDO, BCG and OC Oerlikon

B2B brand expert from an interdisciplinary perspective, ZEISS, Hilti, Identec CEO Experience and co-designer of the legendary Hilti case